The launch was hosted at the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA), a world-renowned cultural landmark located at the V&A Waterfront. Celebrated as the largest museum of contemporary art from Africa, Zeitz MOCAA provided a striking and sophisticated backdrop for the Ferrari Amalfi reveal.

Guests were welcomed with light canapés, which later progressed into more substantial bowl style dishes as the evening unfolded. The cocktail style setting encouraged mingling and conversation, while the unique use of two levels elevated the reveal moment. 

Entertainment was provided by Donné de Kock, an accomplished South African violinist known for her dynamic performances that blend classical technique with contemporary flair. From the reveal of the vehicle through to the close of the evening, Donné’s performance created an elegant and immersive atmosphere that complemented the exclusivity of the launch.